The work we do

Wear it. Fund it.

20% of profits go to Salam Charity UK, and we work alongside Salam on the ground to make sure the help arrives.

Our impact

Wear it.
Fund it.

20%of profitsto Salam Charity UK

20% of profits from every Freedom Range piece go to Salam Charity UK, delivering aid without borders to refugees and families in need.

We don’t stop at donating. We work alongside Salam Charity on the ground, making sure the help actually reaches the people it’s meant for.

Salam’s teams provide emergency relief, food, clean water, shelter, healthcare and education in Lebanon, Syria, Jordan, Pakistan and Uganda, and stay with communities long after the cameras leave.

Salam Charity UK
Salam Charity UKRegistered charity in England & Wales · 1142191
Shop and give About Salam Charity
Where your purchase reaches ‘Freedom’, in their words
  • Lebanon حرية
  • Syria حرية
  • Jordan حرية
  • Pakistan آزادی
  • Uganda Uhuru
01

Respond

Emergency teams reach families in crisis with food, clean water, shelter and medical care.

02

Rebuild

Long-term projects tackle the root causes of poverty, from wells to schools to livelihoods, restoring dignity.

03

Revisit

The work doesn’t end at delivery. Salam returns to make sure communities don’t fall back into hardship.

Proof, not promises

We don’t just donate.
We show up.

Read the trip reports

Our team goes out on the ground with Salam Charity UK to see the help arrive for ourselves: food parcels handed over, families registered for support, children seen by the mobile clinic. From our first quarterly payment, this is where you’ll see exactly how much your purchases have given.

On the groundSeeing the damage for ourselves.
Aid distributionFood parcels, handed over in person.
Time with the children we’re here for.
With Salam CharityTime with the children we’re here for.

Figures are 20% of net profit, paid to Salam Charity UK every quarter.

The chapters

Freedom has
no borders.

Each chapter of the Freedom Range stands with a people: their colours, their symbols, their story. Chapter I begins with Palestine, Syria, Lebanon and Sudan. More are coming.

Chapter I
فلسطين

Palestine

Zaytoun Hoodie · the olive treeShop the chapter →
Chapter I
سوريا

Syria

Hurriya Tee · the unchained doveShop the chapter →
Chapter I · with
لبنان

Lebanon

Farasha Hoodie · Palestine & LebanonShop the chapter →
Chapter I · with
السودان

Sudan

Risha Tee · Palestine & SudanShop the chapter →
?
Chapter II

Coming soon

Coming soon
Next chapter

Who do we stand with next?

Tell us whose story the next chapter should carry.

Nominate a cause →
Our story
“Vox Gentè means the voice of the people. The Freedom Range is that voice, for everyone who has been silenced.”

We launched in 2016 as a luxury label with a name taken from Latin and Spanish: vox, the voice, and gente, the people. The Freedom Range is where that name finds its purpose, in a world where too many people are still fighting to be free.

The range is told in chapters, and each one stands with a people: their colours, their symbols, their story. Every piece is designed in-house and embroidered, never printed, with up to 300,000 stitches. 20% of profits from every sale go to Salam Charity UK, and we work alongside Salam on the ground to make sure that help arrives. What you wear does real good.

2016Established
300kStitches in one piece
IChapter live