The voice of the people.

“Vox Gentè means the voice of the people. The Freedom Range is that voice, for everyone who has been silenced.”

We launched in 2016 as a luxury label with a name taken from Latin and Spanish: vox, the voice, and gente, the people. The Freedom Range is where that name finds its purpose, in a world where too many people are still fighting to be free.

The range is told in chapters, and each one stands with a people: their colours, their symbols, their story. Every piece is designed in-house and embroidered, never printed, with up to 300,000 stitches. 20% of profits from every sale go to Salam Charity UK, and we work alongside Salam on the ground to make sure that help arrives. What you wear does real good.